PPC advertising is one of the fastest ways to boost visibility, drive traffic, and generate quality leads for your business. With a well-structured PPC campaign, you only pay when someone clicks on your ad—making it a cost-effective option with a high return on investment.
However, not all PPC packages are created equally. From search ads to display and remarketing campaigns, comprehensive PPC services in India combine various ad types and strategies to help you reach your goals faster. Whether you’re a startup or an established business, investing in the right package can give you a competitive edge without breaking the bank. This blog will walk you through the ads typically included in Indian PPC packages and help you understand why they’re a smart addition to your digital strategy.
✅Why PPC is Essential for Building Your Brand?
PPC is a powerful tool for brand visibility. Pay Per Click packages help position your business at the top of search results, making your brand more recognizable and trusted by potential customers. Other marketing techniques like SEO and SMM take time to show results. Instead, with PPC, every click reinforces your brand presence in the market, even if it doesn’t lead to an immediate sale.
By targeting branded and industry-relevant keywords, PPC ensures your ads appear in front of the right audience at the right time. Strategic ad placements across Google, social media, and partner sites give your business consistent exposure and brand visibility.. With creative ad copy and visuals, PPC makes your brand memorable and sets the foundation for long-term growth.
✅Google AdWords Cost in India: An Analysis
Typically, the average PPC packages start from ₹30000 to ₹1000000 per month in India. Moreover, in our pricing model, companies pay a certain percentage of the total ads spent on Google AdWords advertising. Without distrust, your business can grow tremendously with PPC marketing.
A quick online search will reveal various PPC packages. Understanding the components of standard and comprehensive PPC packages is crucial for selecting the right fit for your needs. To build an effective PPC campaign, it’s essential to know the different types of PPC ads available. Here’s an overview of common PPC ad formats, including recent PPC marketing developments:
➯Search Ads
Paid search ads are the most prevalent PPC format and a staple in most PPC packages. They serve as the entry point for businesses into paid advertising. Advertisers select target keywords in a Google Ads search campaign, craft ad copy, and set budget parameters. Search ads appear within Search Engine Results Pages (SERPs), above and below organic listings. Google labels these with an “Ad” indicator.. Key updates include AI-powered automation, with Google increasingly emphasizing automated bidding strategies (like Target CPA, Maximize Conversions) and Responsive Search Ads (RSAs). AI automation uses machine learning to test multiple ad copy variations. Local search ads are crucial with the rise of “near me” searches, highlighting businesses within a specific geographic area, and voice search optimization is adapting keyword strategies to include long-tail, conversational queries.
➯Display Ads
Display advertising involves showcasing your products or services to users browsing websites, apps, and other online platforms, unlike search ads, which target users seeking specific information. Display ads reach a broader audience, including those with potential interest. Display ads generally have lower conversion rates and cost-per-click (CPC) than search ads. When evaluating PPC packages in India, it’s important to clarify whether search or display ads should be included. Key updates in display advertising include Responsive Display Ads, similar to RSAs, which automatically adjust their size, format, and appearance to fit various ad spaces across the Google Display Network. Google’s Performance Max campaigns automate ad delivery across all Google Ads inventory, including Display, Search, Discover, Maps, Gmail, and YouTube. Furthermore, with changes in data privacy, privacy-focused advertising, particularly contextual targeting (matching ads to relevant website content), is regaining importance.
➯Remarketing/Retargeting Ads
Remarketing advertisements enable you to contact users who have interacted with or visited your content. Remarketing advertisements function similarly to reminder calls for users who have abandoned their carts, viewed a video, or explored a product. These calls aim to persuade them to become customers by gently reminding them.
You can employ tools to target users on Google and other online platforms. As third-party cookies become less prevalent, remarketing is shifting toward more intelligent, privacy-focused strategies that use contextual targeting and first-party data.
➯Video Ads
Video has become a dominant content format, making video ads increasingly crucial for digital marketing. Video ads on platforms like YouTube allow businesses to reach users who are not yet aware of their brand, supplementing organic reach. With billions of monthly users, YouTube is a key platform for video advertising, seamlessly integrated into the Google Ads ecosystem. Key updates in video advertising include YouTube Shorts Ads, which are gaining traction and offer a way to reach younger audiences. Connected TV (CTV) advertising is also becoming a significant channel as more users stream content on their TVs. With features like shoppable ads and interactive overlays, interactive video ads enhance user engagement and drive conversions within video campaigns.
➯Paid Social Media Ads
Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) offer robust advertising capabilities to reach specific demographics and interests. Platforms like Facebook and Instagram have the same ownership, allowing for streamlined campaign management. Social media ad campaigns can serve various purposes, including remarketing to previous visitors and prospecting for new customers. Social media platforms provide diverse ad formats, including images, videos, stories, and more. When considering PPC packages, it’s important to confirm the inclusion of social media ad management. Key updates in social media advertising include Reels and TikTok Ads, which have become essential for reaching younger demographics. Some platforms also facilitate collaborations between brands and influencers through influencer marketing integration. Furthermore, platforms are experimenting with Augmented Reality (AR) ads, allowing users to interact with products virtually.
✅Get the Best PPC Packages from IndeedSEO
IndeedSEO caters to the needs of small and startup businesses by providing customized PPC packages. We promise to launch strong PPC campaigns with the highest success rate and offer cost-effective options to run paid ads and decide according to your budget. Some of the PPC services we offer include:
➯Free PPC Audit & Campaign Review
Already running Google Ads? We’ll review your existing campaigns at no cost. Our expert team will analyze what’s working, what’s wasting budget, and how our PPC management can deliver stronger, more profitable results—before you even commit.
➯Dedicated Account Manager
No more bouncing between reps. You’ll be assigned a dedicated account manager who understands your business inside out, tracks campaign performance closely, and is always just a message away—included with select PPC packages.
➯Clear, Fixed Pricing
Say goodbye to confusing fees or percentage-based pricing. With IndeedSEO, you get transparent, fixed monthly pricing based on your campaign scope—so you know exactly what you’re paying for, with zero surprises.
➯Flexible 30-Day Rolling Plans
We earn your trust with performance, not contracts. All PPC services are offered on a rolling 30-day agreement, giving you full flexibility and control.
➯Full Conversion Tracking
We track every lead—calls, clicks, sign-ups, and sales—to help you accurately measure your return on advertising spend (ROAS). Included with every PPC package.
➯Continuous Campaign Optimization
Our work doesn’t stop after launch. We continuously refine your campaigns to maximize clicks, conversions, and ROI month after month—no caps, no limits.
➯Strategic Ad Copy & A/B Testing
Effective PPC begins with the right messaging. We craft compelling ad copy, test multiple variations, and use performance data to improve results. Every package benefits from ongoing creative testing.
➯Transparent Reporting & Monthly Reviews
Stay in the loop with detailed performance reports and regular check-ins with your account manager. We’ll walk you through insights, wins, and areas for growth—so your strategy is always one step ahead.
✅IndeedSEO’s PPC Package In India
| Feature | Pro Package | Growth Package | Enterprise Package |
|---|---|---|---|
| Keywords | Up to 50 | Up to 20-100 | 125+ |
| Ad Network | Google / Facebook / Microsoft | Google / Facebook / Microsoft | Google / Facebook / Microsoft |
| Negative Keywords | Yes | Yes | Yes |
| Conversion Tracking | Yes | Yes | Yes |
| Monthly Reporting Using Google Data Studio | Yes | Yes | Yes |
| Mobile Ads | Yes | Yes | Yes |
| Call Extensions | Yes | Yes | Yes |
| Remarketing | Yes | Yes | Yes |
| Conference Calls | Twice a Month | Once a week | Once a week |
| No Contracts | Yes | Yes | Yes |
| Ad copy Performance Testing | Yes | Yes | Yes |
| Ongoing keyword development and tweaking | Yes | Yes | Yes |
| Ad campaign copywriting | Yes | Yes | Yes |
| Competitor Analysis | Yes | Yes | Yes |
| Dynamic keyword insertion into ads | Yes | Yes | Yes |
| Strategic bid management | Yes | Yes | Yes |
| PPC account monitoring | Yes | Yes | Yes |
Conclusion
Every PPC campaign is targeted to achieve specific goals, and the campaign design and optimization are designed according to the requirements. At IndeedSEO, we understand your unique business goals. That’s why our approach is never one-size-fits-all. From strategic campaign creation and keyword research to compelling ad copy, smart bidding, and detailed performance tracking, we build and optimize every element to maximize your ROI. We target the indian market by targeting region-specific audiences.
Our tailored PPC packages are designed to deliver measurable results, whether you’re aiming for more traffic, better lead quality, or stronger brand visibility. We inform clients of the campaign’s progress with monthly reports and ongoing optimization. Partner with IndeedSEO and turn your ad budget into real growth for India.
