SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating themselves to gifts.
I can use this information for targeting in the following ways:
Create content for life events:
Build campaigns around events like weddings, anniversaries, and seasonal gifting. These moments often align with higher purchase intent.
Use channels where your audience is most active:
Pinterest was driving aspiration for one client, while Reddit surfaced in research queries. I used the data to create visual storytelling for Pinterest and more practical, trust-building content to support Reddit conversations.
Use behavior cues to uncover long-tail demand:
Personas clarify which long-tail terms lead to purchase intent. Someone searching for “ivory clutch bag for wedding” is far more valuable than someone searching for “clutch bag.” These cues drive subcategory creation, page copy updates, and new content opportunities.
