Tag: Marketers

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common ...

SEO can feel like guesswork if you don’t have the right tools. It’s reports that guide you on what’s working ...

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths ...

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers ...

The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But ...

Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. ...

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? ...

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or ...

ChatGPT-5 is here. Rolling out to 700M+ weekly users. With it comes the usual hype and hot takes. But if ...

Purna Virji  — Principal Consultant & Global Program Manager at LinkedInI’ve spoken at conferences worldwide but still need to disappear into ...