Tag: Templates

When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there ...

An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions ...

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. ...

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as ...

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports ...

A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no ...

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions ...

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and ...

Create multi-format contentMost teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like ...

As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to ...